Academic Projects

Brand Innovation
Shark Tank Competition for the Global Wellness Summit

The challenge: Create an innovative product for the $4.2 trillion global wellness economy. Create the prototype and also a pitch video.

Solution: 4 innovative ideas, 3 finalists for the Shark Tank of Wellness competition.
Detach Meditation Pod
Team: Dayna Edmonds, Artur Sagat, Andy Scarano & Lisbeth Lora

Wel Organic Organizers
Team: Angie Sienkiewicz, Deyona Estep, Carlos Bernal & Jason Coldren

RU Wellness Straw
Team: Joanne Choi, Matthew Payne, Meghan Ip & Meghan Cheevers.

Enfuze Home Goods Package
Team: Aliyah Brye, Simon Lewis, Grace Bae & Janna Razuma

Team: The entire Brand Innovation class produced 4 new product ideas, prototypes and the pitch video in 10 weeks under the guidance of Prof. Gauri Misra-Deshpande.

360* Storytelling
Joyriders for Lyft (Watch the video)

The challenge: Create a 360* story to promote Lyft's driverless cars powered by GM. Develop structures to showcase content generated by the user base

Solution: A campaign promoting an original reality TV show called Joyriders which engages the audience in a race using driverless cars.

Team: Students Cordelia Antone, Sonia Leone, Ed Rivero, Dustin Bramlett and Dravon McKinnie produced this campaign under the guidance of Prof. Gauri Misra-Deshpande.

Crowdfunding & Entrepreneurship
Kanvas (Watch the video)

The challenge: Develop a new product that fills a void in the market. Create a crowdfunding video to promote it.

Solution: A video to promote a set of digital frames and more importantly, a digital database that fulfills a user's aesthetic needs—just a click away.

Team: Graduate students Reggie Harrison, Brielle Berenato, Shao Rui, Naledi Tlhapane created all aspects of the project under the guidance of Prof. Gauri Misra-Deshpande.

Social Enterprise Marketing
Arkfab (Watch the video)

The challenge: Visit the local Maker Faire. Design a grassroots campaign for a startup/ maker you find inspiring. Produce a campaign to promote them keeping in mind their passion, their audience and limited budget in mind.

Solution: A campaign promoting ArkFab as an education tool for high school students/ teachers. This video is just part of the campaign with other deliverables.

Team: Graduate students Jordan Lear and Jon Darby produced this campaign under the guidance of Prof. Gauri Misra-Deshpande.

Grassroots campaign
THROW (Watch the video)

The challenge: Visit the local Maker Faire. Design a grassroots campaign for a startup/ maker you find inspiring. Produce a campaign to promote them keeping in mind their passion, their audience and limited budget in mind.

Solution: A campaign promoting THROW, a company that sells pillows with messages. And then uses the proceeds to fund a non-profit providing bedding to children in the Southeast. This video represented the marketing plan for THROW to follow.

Team: Graduate students Michele Davis, Skye Byrd, Deanna Rowe, Irina Bokun and Naledi Tlhapane produced this campaign under the guidance of Prof. Gauri Misra-Deshpande.

Self Promotional
What flavor are you?

The challenge: Design and develop the packaging including surface graphics for a set of three chocolates a student might leave-behind after an interview. The chocolates must represent some aspect of their individual personality, talent or culture.

Solution: A class full of chocolate packaging solutions, as varied as the students in class.

Team: Graduate and undergraduate students developed these designs under the guidance of Prof. Gauri Misra-Deshpande.

What they say...

"My time at SCAD was a mind-opening experience for several reasons—the hub of creative energy, so many students with such diverse backgrounds and perspectives, the constant challenge of making and thinking and concepting, and of course, the encouraging (but firm!) pushing of the professors. Gauri Misra-Deshpande was such a professor—always asking for bigger, better, and bolder. She never let me settle with something that was “good enough”. Never let me be comfortable with what was within my grasp. She is everything I love about the ad industry and our work—not just a thinker, but a dreamer. And not just a dreamer, but a doer. She reminded us that a cool idea is cool (and sure, might win you awards), but a cool idea with purpose can actually accomplish something. Her perspective, tone, and approach were, to me, indicative of what the future of advertising could look like—engaged, intelligent, and looking to influence lifestyles versus push a product. Her classes were without a doubt the hardest and best of my time at SCAD, and I’m grateful not just for her advice and support during my time on campus, but for her continued interest and cultivation in me as I move through my career".

— Gabrielle Soria , Copywriter
Scholz & Friends Hamburg, Germany

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"Frankly speaking, if there was no Professor Gauri in SCAD, it would be like 'no cheese with Pizza', 'no Ketchup with French Fries' and 'no sauce with JiaoZi (dumpling)'. Professor Gauri’s class was the most practical class during my study. In her class, (I don’t know why, maybe she was too terrifying), every attender had to be prepared, talk and share. That meant we used to take away a lot from each other. "Listen to others and make yourself stronger” might be the core idea I learned from Prof. Gauri’s class. And yep, it is very useful in my daily work now".

— Shao Rui, Creative Director
Isobar, Beijing, China