Design & Marketing

Retail Business Management App Design

Create brand name and style guide for "Koyn" a leading edge retail business management application available across platforms.

The design had to consider replication across business types and markets (US, UAE, India). A B2B application required learning of various processes how they affect consumer experience.

KOYN logo
Ipad being used in restaurant

Anmol Wrap Brand launch

Create brand image for Anmol Wraps—the first Indian made product promoting the idea of "Made in India".

The logo was a combination of the Devnagiri letter "A" along with a parent and child. Other elements were developed to establish Anmol as the market leader of baby-wearing in India and internationally. The feeling of locally woven and created baby wraps was an important one to convey.

Close up shot of baby wrap

VetPath DX

Create a brand for 3 medical start-ups in Chicago, IL.

This project required all three start-ups to have distinct logos conveying the business they were involved in. However, they needed to have a common thread that held them together as a family of start-ups by the same passionate entrepreneur.


What they say...

"Meetings with Gauri's students are always rewarding. There is a special energy in that classroom: you can see the students engaged in both questioning and creating, building and revising. It has helped me get back in touch with how wonderful it is to start with a blank page....where there is a world of possibility, and so much to learn. The whole experience is very inspiring...and I learn a lot, too.".

— Scot Safon, Marketing, Media & Branding Consultant


"I've had the pleasure of working with Professor Gauri Misra-Deshpande many times over the past five years. Her ability to inspire students to think creatively, yet also purposefully, always impresses me. The caliber of students that emerge from her class is nothing short of astounding. I only wish I could have been one of her students :)".

— Jeff Hillimire,
CEO Dragon Army, Co-founder 48in48

If you want to build a strong brand presence...

I enjoy working with passionate entrepreneurs. If you have the vision for a product and need someone to visualize it's brand presence or consult regarding your branding needs, do connect with me...